HMS Belfast, The Queen's Walk, London SE1 2JH, UK
Join us to discover SMB strategies, explore powerful tools, and connect with peers and industry leaders. Our objective is to leave you empowered to drive your SMB business with HPE with the latest knowledge and resources to hit your targets.
We also invite you to an exclusive guided tour aboard the iconic HMS Belfast.
Lorenzo Piro oversees global go-to-market strategies for the SMB and Mid-Market segment at Hewlett Packard Enterprise (HPE). His leadership includes initiatives like the HPE Smart Choice program, aimed at simplifying procurement and enhancing the partner experience. Lorenzo has been instrumental in developing new sales routes through eCommerce, while also driving efforts to expand channel breadth. As a member of HPE’s Worldwide Leadership Team, he works across regions to ensure consistency and impact on a global scale.
Seyvan Kellay leads the team of distribution business managers and compute channel specialists for Hewlett Packard Enterprise (HPE), UK, Ireland, Middle East & Africa (UKIMEA). His work with distribution partners emphasizes simplifying operations, boosting profitability, and executing effective market strategies. Seyvan also plays a pivotal role in advancing HPE’s edge-to-cloud strategy through its partner ecosystem.
Aline Adams leads her team of Compute Business Development for Hewlett Packard Enterprise (HPE), UK, Ireland, Middle East & Africa (UKIMEA). Her team’s work drives funnel growth through demand generation activities linked to priorities defined by industry trends. With over 25 years experience in the organisation, Aline focuses on simplification to drive executional excellence & joint business growth with our Channel partner community.
Kin-Sang Westwood, also known as Woody, drives marketing and sales enablement programs for Hewlett Packard Enterprise (HPE) channel partners in the SMB market. With over 20 years of IT industry experience, he has managed SMB-focused programs at country, regional, and global levels, bringing a wealth of expertise to his role.
Isabelle has been a valuable member of the World Wide SMB & Mid-Market organization for over four years, where she played a pivotal role in launching the Smart Choice program and most recently has been leading the launch of the CTO Simplified Experience. With 25 years of experience in the Channel team, Isabelle has successfully led program implementations at the country, regional, and global levels. She is deeply committed to enhancing the partner experience, consistently gathering feedback and driving continuous improvements.
David Blucher specializes in enabling partners and customers to adopt hybrid solutions like Microsoft Azure Local at Hewlett Packard Enterprise (HPE). With two decades of experience in the Print and IT industries, including the last five years focused on hybrid solutions, David is dedicated to optimizing workflows and improving efficiencies through infrastructure virtualization.
Ed Spooner is responsible for driving HPE Storage and Data Services business development across UKI, Middle East, and Africa. With nearly two decades of experience in HPE storage, primarily in channel-focused roles, Ed works closely with partners to help them uncover new opportunities, accelerate growth, and deliver value to customers through storage modernization, virtualization, and data protection.
Carmen Petrovici, in her role, is responsible for driving partner engagement and revenue growth through strategic channel initiatives across the UKIMEA, such as developing go-to-market channel strategies, managing key partner relationships, supporting pipeline generation, and ensuring the successful execution of initiatives aligned with business priorities. Carmen also acts as a liaison between internal channel teams and partners to ensure alignment and value delivery, the Win With Compute deck being one of those tools.
Don’t miss this opportunity to gain valuable knowledge, build connections, and accelerate SMB business outcomes. We can’t wait to see you there! Please RSVP by Tues 9th September. Spaces are limited.
Be sure to check out our Smart Choice solutions page where you’ll find valuable resources, tools and opportunities to help drive business, reach new markets and solidify success!
